Has ‘organic’ become a marketing gimmick?
19 Sep 2013Say the word ‘organic’ in a crowded room and you’ll arouse a wide range of opinions and assumptions. As more and more people quit the chemicals and turn to an organic lifestyle, others have suggested that the term has become a brand in itself – one that can easily be taken advantage of as big business tries to cash in on the food trend. Director Kip Pastor heads on a personal journey to learn more about organic food and documents his discoveries in the award-winning Pasture Pictures film, In Organic We Trust. more