A hat, no matter how outrageous it may be, can look spectacular when worn with quiet confidence. If worn with shyness, however, and adjusted self-consciously every time you pass your reflection, the hat can look downright odd.

The bold shapes and curious silhouettes from London-based hatter Moody and Farrell toe the delicate line between headwear and art, and are best worn by those with a predilection to dandyism. But Eloise Moody, the creative mind behind the brand, believes that the hats should also imbue their wearer with joy and confidence. Eloise first became acquainted with the sartorial power of the hat as a child, while admiring the jaunty stylings of her grandfather, Michael John Farrell. His influence was so significant, in fact, that when starting her company three years ago, she decided to make her grandfather (although deceased) a silent partner. Eloise’s approach to hatmaking is an intricate one, handcrafting every stage of the process and synthesising traditional techniques with unusual textures and materials.

Her spring/summer 13 collection takes inspiration from ancient English folk dancing and its accompanying dress, with straw, plaited cords, leather and wood all handwoven to evoke the elaborate dances and their celebratory garb. Boaters and bowlers sit amongst other admirable hat specimens, which add the perfect finishing touch (or eye-catching centrepiece) to spring attire. Eloise also makes bespoke hats and recently created a bowler-hat-come-bike-helmet for English purveyor of bicycles, Bobbin Bicycles.