While you’re sipping on that beaded glass of craft brew, did you realise that up to 90% of the materials used to make the ale end up as waste product? And did you also realise that such waste can actually be good for the skin?

We’ll admit it: neither did we, but we’re grateful for folks like Damn Handsome Grooming Co, who were clever enough to work it out. Based out of Kalamazoo, Michigan (yes, it’s really a place), Jarrett and Bridget Blackmon create beer-infused men’s grooming products using the waste from craft breweries. The duo discovered that brewer’s yeast is abundant with B vitamins, biotin and other handy nutrients, while oats, hops, barley and wheat are mineral-rich grains packed full of powerful antioxidants, which are known to preserve the texture of the skin. The resulting line-up of grooming goodies includes the refreshing Hop Mint Soap (accented with eucalyptus oil), American Ale Shave & Face Soap (think sandalwood, cedar and white musk), Smoked Porter Worker’s Soap (featuring ground black barley as an exfoliant), as well as several shampoo and body bars and a beard wash.

Staying true to its philosophy of sustainability, Damn Handsome Grooming Co also uses repurposed and recycled materials to create its packaging, printing labels with soy ink and using repurposed beer bottles for its liquid soap refills. Plus, all of the brand’s soaps and grooming products are natural and free from commercial chemicals, meaning they won’t sully the earth’s water run-off systems.