It’s a fashion crime easily committed. Sharp threads, snappy shoes and the finest facial hair – but then you go letting your dapper game down by neglecting your tootsies. Demote those mismatched or hole-riddled socks to the rag pile, donate the dorky gimmicks to the op shop, and get sharp with the sock gurus from Soxy Beast.

Simply sign up online and have your new feet-warmers delivered to your door every month, with each new edition sporting a bold new print. The creators collaborate with talented artists and designers to not only save your ankles and onlookers from boredom, but also to lend a helping hand to the company’s charity partner of the month. Inspired by the waters of Melbourne’s Docklands, the new style for January – aka The Purp – is your means to help support the Port Phillip EcoCentre, which provides nesting habitats for St Kilda’s urban colony of penguins. Every new subscription received this month will lead to the Soxy Beast donating materials to help construct a new habitat for these rare beauties. Touted as being ‘savagely stylish’, all Soxy Beast pieces are designed and manufactured in Australia. Browse recent styles online and keep your peepers on Facebook to see the new design for February, which will feature the work of artist Rochelle Cody.