semi sumo, Bumble and Bumble

Slick your hair back and forth with Semi Sumo

The women of yesteryear may have swooned over the cascading crests and slick flicks of 1950s heartthrobs like James Dean and Marlon Brando, but it’s 2013, ladies, so it’s not just the boys who get to have all the fun. Introducing Semi Sumo, a new pomade for women.

Invite a bit of dapper into your hair a la Johnny Cash with this liberating new product from Bumble and Bumble. The New York line has spent some serious study time in the labs to concoct the novel Semi Sumo hair pomade for women. Unlike hairspray and gel, pomade maintains that slick, wet look and allows short-haired babes to master the close crop and long-haired beauties to add a little shine and curl.

Smooth the fragrant pomade over styling lotion, thickening hairspray or styling creme to gain more control, or layer it under your hair powder for a matte effect. The Semi Sumo pomade will help smooth locks, tame frizz and add definition.

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