TWE Primal Skin

Camouflage imperfections with Primal Skin man make-up

If you’ve noticed the lashes of your gentlemen pals looking decidedly lush of late or perhaps been surprised by the seemingly smooth curves of their cheekbones, these glowing traits may be the product of subtly applied make-up.

Dutch designer Annemiek van der Beek has created the Primal Skin collection, catering to the increasing number of men who are using make-up as part of their daily grooming routine. The collection of make-up products for the modern man includes a natural foundation, powder, eye pencil and eyeliner to camouflage those little imperfections and to accentuate the eyes.

Made from ‘primal’ ingredients such as coal, clay and mineral stones, the collection is applied with a special set of tools that add a rugged yet sturdy touch to the morning process.

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