Developed by four Sydney sports freaks, New Albion is a clothing brand and original content website focused on creating timeless sports-inspired pieces – wearable, readable and watchable. From a sartorial standpoint, the New Albion clothing line is designed with the contemporary sports fan in mind. It’s a little bit different, little bit cool, and made from only the highest quality fabrics the lads could lay their hands on. While the range is currently only available in Sydney and Melbourne stores, fear not Brisbane sports fans – your online shopping cart is ready and waiting.

New Albion also brings a new voice to online sports media. Its cast of witty and wry contributors delivers unique and interesting multimedia content that focuses on the more obscure elements of sports. From AFL and NRL, to NBL and NBA, one thing’s for sure – if it’s sports related, New Albion will have it covered.