The origin of Levi’s iconic status dates back nearly a century, when Levi Strauss & Co. began manufacturing its signature blue jeans. Now one of the largest apparel companies in the world, Levi’s are an instantly recognisable brand that is still innovating after many years at the top. The most recent modernisation of the Levi’s style has come through a partnership with global retail distributor, MR PORTER. The collaboration has produced a fresh spin on a classic, the Levi’s® 501® Customised and Tapered.

The bespoke 501® CT range incorporates a three piece collection crafted from Cone Mill’s White Oak selvedge denim made in North Carolina. The style can be worn slimmed down or true-to-size for a more classic and casual look and will feature an exclusive Eureka stamp and special buttons. The range has been limited to 100 pairs of each colour, taking close to 72 hours to make individually by hand at Levi’s® Innovation lab in San Francisco. The new range is available now on MR PORTER in light-wash, dark-blue and classic-blue.