Remember the thrill of stretching an eager hand into a lucky dip and unwrapping the surprise inside? A brood of dapper boys from Sweden is now recreating that experience for grown-up gents around the world, with the innovative monthly subscription service Friday Tieday. Simply sign up to the brotherhood online, determine your term of membership, select your first tie and await the free delivery of one handmade, limited-edition tie every month.

Quality fabrics and meticulous design combine in the Swedish workshop to produce a handsome new tie every month – one that will be delivered to your door bearing an individual name and accompanying newsletter and story. Sign up to the subscription service online and take a peek at earlier creations via Facebook and Instagram.