Few could have imagined anything so wonderful could grow from the rise of the selfie, but new British label Dead Lovers Clothing has listed the vanity-snap trend as one of the key inspirations behind its very first collection. Our obsession with Instagram and spontaneous photography also acted as visual stimuli for the brand’s aesthetic, which sees oversized, in-your-face images contrasted with faintly penned slogans.

The new collection of casual men’s and women’s clothing features bold prints ranging from wild animals to hypnotising galaxies and iconic renaissance artworks. While we may have to wait a good six months until we can even think about cosying up in fleece, fortunately the first release from the label extends beyond their beloved jumpers and jackets to include a snappy line-up of tees. Check out the full Dead Lovers Clothing men’s range online.