Complete your eco-accessories kit with Branched
In an age where letters have been all but replaced by emails and textspeak has infiltrated spoken conversations, there still remains an undercurrent of resistance in artisan workshops and studios around the world. Long live the traditionalists, who insist that if you’re going to do something, you’d better damn well do it properly.
Melbourne distributor Branched most certainly belongs to this traditional school of thought. Its two founders launched the company with an aim to sniff out sustainable clothing and accessories from around the world and bring them to the Aussie market. Amongst its collection is handmade sustainable eyewear label Proof, which funds sight-giving surgery for a person in need with every pair of shades sold. While the frames are handcrafted with sustainable hardwoods such as bamboo, ebony and lace wood, all lenses are polycarbonate and 100% UVA and UVB protected.
Another brand under the Branched wing is eco-friendly watchmaker WeWood, which combines state-of-the-art Miyota watch movements with 100% natural wood. Expert craftsmanship turns these two premium ingredients into statement timepieces that suggest you are indeed a man of good taste. The brand has also now partnered with Carbon Neutral, an organisation dedicated to helping households and companies reduce their carbon footprint. So each time a dapper dude invests in a WeWood watch, another tree is planted in Australia.