Enjoy the versatile benefits of West End Matcha
Matcha is catching on across Australia as part of the new wave of superfoods. Adam and Bek Kiyuna started West End Matcha to help introduce locals to the benefits and uses of the Japanese powdered tea.
Although many Australians may be unfamiliar with matcha, the green powder has been used for centuries as one of the essential ingredients used in Japanese tea ceremonies. Matcha leaves are grown, harvested and processed differently to black and green tea leaves – handpicked and steamed to ensure all nutrients and colours are retained, before being ground in a fine power, ready for mixing and consumption. Matcha reportedly boosts metabolism, increases energy and endurance, strengthens the immune system and helps to improve concentration.
Bek and Adam started West End Matcha after living in Japan for two years and fostering a newfound appreciation for matcha-infused goods. After finding a matcha strain with the perfect flavour balance between ceremonial and cooking matcha, the duo has sourced the delicious powder directly from Japan, prepared and distributed to Brisbane locals. Bek and Adam’s product is suitable for imbuing in your morning latte or mixed in dishes such as breakfast bowls, pancakes, ice-cream and doughnuts. If you are interested in trying matcha and experiencing the flavour and health benefits yourself, head to the West End Matcha website and purchase a packet of the pure and organic powder.
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