Vida Healthy commenced operation in February 2015 under the guidance of former food blogger Macarena Rueda. After being confronted with her own unhealthy habits, Macarena changed her lifestyle and reduced her sugar intake and ended up feeling healthier at 30 than she did throughout her 20s. Macarena started writing about her experience and began publishing photos and recipes on her Instagram and realised that there were many others looking for a healthy change. Vida Healthy was created with the mentality that you don’t have to lose your sweet tooth to eat healthier and so Macarena began making treats that were nutritious and delicious.

As of April 2015, Vida Healthy stocks a range of cakes, slices, energy balls and protein powders that are all raw, gluten, dairy and cane sugar-free and cater to vegan and paleo diets. All products are made from whole ingredients such as nuts, seeds and fruits sourced from local shops and markets with the exception of the moreish raw cacao, which is imported from Latin America. If you want to make the switch to healthy snacks without sacrificing sweetness, you can grab Vida Healthy products from Raw Juicery, Coco Bliss, Think Paleo Cafe and Nelly’s Cafe.